Gateways 2017
Aurbach_GatewaysKeynote_10-23-17_FINAL.pdf (19.67 MB)

Your Audience Comes First: The Key to Effective Communication and Engagement (keynote)

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posted on 2017-11-17, 17:42 authored by Elyse L. Aurbach
Connecting people through scientific or engineering gateways requires effective communication. All gateway users – researchers, educators, public audiences – must understand the purpose, utility, and significance of the gateway if it is to be successful. Therefore, establishing effective communication practices to explain the project becomes critical to developing the gateway and ensuring its longevity. Fortunately, communication skills can be learned and practiced by anyone. Developing communication efforts with goals that align with those of the target audience, using storytelling to convey clear messages, and using appropriate language and visual elements are all key skills of a successful communication strategy. Putting these skills into practice can maximize the utility and benefits of your gateway for all parties involved.